Monthly Archives: April 2014

Viral Marketing Tips for Small Business

Viral Marketing

Image courtesy of allfacebook.com

Small Business This is What You Need – Viral Marketing Tips

Videos and images without a doubt garner the most attention and engagement online. Investing in clever video content can dramatically increase a small business’ brand awareness and build relationships with current and potential customers. It doesn’t have to be madly expensive or Hollywood quality. Tap into your target’s values and everyday life and you will get them watching and sharing.

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Top Tips for using Pinterest

Pinterest

Pinterest is a virtual notice board; a place to “pin” your interests. Pinterest allows you to create boards which follow a specific topic and you can pin relevant images to those boards. Pinterest users can upload images from their own files but in recent years websites are using up to date links allowing user to easily pin photos which can be linked back to, by applying a “Pin It” button. There are some levels of customization afforded to Pinterest users with options such as adding descriptions, other people can like and comment on your pins and even “Repin” them on their own boards, quiet similar to Facebook’s Share option. Similarly to Twitter, Pinterest allows users to follow people and they can follow you but you can be more selective about it. Once you begin to follow a Pinterest user you don’t necessarily have to follow all of someone’s boards just the ones you wish to engage with yourself.

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Customer Relationship Management in Marketing

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All You Need to Know from Customer Relationship Management in Marketing

All size businesses are shifting from transaction based to relationship based marketing. Focusing in individual profits does not increase your company’s sales anymore. Building a relationship with your customer creates a bond that benefits your profits in the long run. We cannot put enough emphasis on how important is to interact, understand and engage with your customers. Customer Relationship Management (CRM) is a powerful marketing paradigm that combines relationship marketing, direct marketing and database marketing.  Read the rest of this entry

Marketing Humour – The Benefits for Small Business

Tweet and pic courtesy of Oreo.com

Marketing Humour in your Content Strategy

Of course content marketing must be relevant and useful to your target but practical information is not always the most riveting to read. Inject some humour into your content to grab attention and make reading your blog or social media posts more of an enjoyable experience than a chore. Think about your best friends? I bet you spend most of your time together laughing? Make your content funny and you will build great customer relationships!

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