Author Archives: digitaltoolbox14

Top Tips for using Pinterest


Pinterest is a virtual notice board; a place to “pin” your interests. Pinterest allows you to create boards which follow a specific topic and you can pin relevant images to those boards. Pinterest users can upload images from their own files but in recent years websites are using up to date links allowing user to easily pin photos which can be linked back to, by applying a “Pin It” button. There are some levels of customization afforded to Pinterest users with options such as adding descriptions, other people can like and comment on your pins and even “Repin” them on their own boards, quiet similar to Facebook’s Share option. Similarly to Twitter, Pinterest allows users to follow people and they can follow you but you can be more selective about it. Once you begin to follow a Pinterest user you don’t necessarily have to follow all of someone’s boards just the ones you wish to engage with yourself.

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Customer Relationship Management in Marketing

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All You Need to Know from Customer Relationship Management in Marketing

All size businesses are shifting from transaction based to relationship based marketing. Focusing in individual profits does not increase your company’s sales anymore. Building a relationship with your customer creates a bond that benefits your profits in the long run. We cannot put enough emphasis on how important is to interact, understand and engage with your customers. Customer Relationship Management (CRM) is a powerful marketing paradigm that combines relationship marketing, direct marketing and database marketing.  Read the rest of this entry

The Plus side of Google +



google +


Why does Google+ work for business?

While for many people Facebook is the top social networking site, for others Google is the internet. That alone makes Google+ an important place to be. Everyone who has a Google account, now has a link at the top right of their Google page that notifies them to access their profile. Many websites now use the “+1” social sharing button to enable people to post content to their Google+ accounts. There are useful ways you can engage people on Google+ including with business pages and topic based-communities, But it also works because of the way it changes search and can drive traffic to your website.

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What is Word of Mouth Marketing?

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What is Word of Mouth Marketing

and Ways of Encouraging it

Word of mouth marketing is one of the most efficient forms of marketing to attract clients. Today, having a great product is not enough. Your clients want a great experience. If you give it to them, there is no doubt they will share their opinion with others. Word of mouth marketing is defined by the Word Of Mouth Marketing Association (WOMMA) as the way you give your clients a reason to talk about your product. So it lays on you and your service to give them reasons to make it easier for that conversation to happen.

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The Benefits of LinkedIn for SMEs

Linkedin for SMEs

Find out the 7 Benefits of LinkedIn for your SME

With over 259 million users in over 200 countries LinkedIn is  the world’s largest professional social network. It may be smaller than the mighty Facebook or Twitter, But it has a particular niche focus; professional networking. It is of particular benefit to the SME sector as it can be used to develop business contacts or to develop sales leads, particularly if you sell to other businesses or want to increase your customer engagement.

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How do I become a blogger?

6 Tips on how do I become a blogger.

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So many small and medium enterprises think that blogging is a blah blah tool, a waste of time and energy consuming, right? WRONG! Blogging is one of the most popular and powerful techniques to drive traffic to your website and build up your network. In fact, blogs have such impact on people that have outranked social media networks to influence customers.

If you want to move on from having a mere online presence to have a high rank position on the search engines, here are some tips that will make your blog a complete success.

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