Category Archives: Digital Marketing
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Small Business This is What You Need – Viral Marketing Tips
Videos and images without a doubt garner the most attention and engagement online. Investing in clever video content can dramatically increase a small business’ brand awareness and build relationships with current and potential customers. It doesn’t have to be madly expensive or Hollywood quality. Tap into your target’s values and everyday life and you will get them watching and sharing.
Pinterest is a virtual notice board; a place to “pin” your interests. Pinterest allows you to create boards which follow a specific topic and you can pin relevant images to those boards. Pinterest users can upload images from their own files but in recent years websites are using up to date links allowing user to easily pin photos which can be linked back to, by applying a “Pin It” button. There are some levels of customization afforded to Pinterest users with options such as adding descriptions, other people can like and comment on your pins and even “Repin” them on their own boards, quiet similar to Facebook’s Share option. Similarly to Twitter, Pinterest allows users to follow people and they can follow you but you can be more selective about it. Once you begin to follow a Pinterest user you don’t necessarily have to follow all of someone’s boards just the ones you wish to engage with yourself.
All You Need to Know from Customer Relationship Management in Marketing
All size businesses are shifting from transaction based to relationship based marketing. Focusing in individual profits does not increase your company’s sales anymore. Building a relationship with your customer creates a bond that benefits your profits in the long run. We cannot put enough emphasis on how important is to interact, understand and engage with your customers. Customer Relationship Management (CRM) is a powerful marketing paradigm that combines relationship marketing, direct marketing and database marketing. Read the rest of this entry →
— Oreo Cookie (@Oreo) March 28, 2014
Tweet and pic courtesy of Oreo.com