Category Archives: Digital Marketing

Viral Marketing Tips for Small Business

Viral Marketing

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Small Business This is What You Need – Viral Marketing Tips

Videos and images without a doubt garner the most attention and engagement online. Investing in clever video content can dramatically increase a small business’ brand awareness and build relationships with current and potential customers. It doesn’t have to be madly expensive or Hollywood quality. Tap into your target’s values and everyday life and you will get them watching and sharing.

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Top Tips for using Pinterest


Pinterest is a virtual notice board; a place to “pin” your interests. Pinterest allows you to create boards which follow a specific topic and you can pin relevant images to those boards. Pinterest users can upload images from their own files but in recent years websites are using up to date links allowing user to easily pin photos which can be linked back to, by applying a “Pin It” button. There are some levels of customization afforded to Pinterest users with options such as adding descriptions, other people can like and comment on your pins and even “Repin” them on their own boards, quiet similar to Facebook’s Share option. Similarly to Twitter, Pinterest allows users to follow people and they can follow you but you can be more selective about it. Once you begin to follow a Pinterest user you don’t necessarily have to follow all of someone’s boards just the ones you wish to engage with yourself.

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Customer Relationship Management in Marketing

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All You Need to Know from Customer Relationship Management in Marketing

All size businesses are shifting from transaction based to relationship based marketing. Focusing in individual profits does not increase your company’s sales anymore. Building a relationship with your customer creates a bond that benefits your profits in the long run. We cannot put enough emphasis on how important is to interact, understand and engage with your customers. Customer Relationship Management (CRM) is a powerful marketing paradigm that combines relationship marketing, direct marketing and database marketing.  Read the rest of this entry

Marketing Humour – The Benefits for Small Business

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Marketing Humour in your Content Strategy

Of course content marketing must be relevant and useful to your target but practical information is not always the most riveting to read. Inject some humour into your content to grab attention and make reading your blog or social media posts more of an enjoyable experience than a chore. Think about your best friends? I bet you spend most of your time together laughing? Make your content funny and you will build great customer relationships!

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What is Word of Mouth Marketing?

word of mouth 1

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What is Word of Mouth Marketing

and Ways of Encouraging it

Word of mouth marketing is one of the most efficient forms of marketing to attract clients. Today, having a great product is not enough. Your clients want a great experience. If you give it to them, there is no doubt they will share their opinion with others. Word of mouth marketing is defined by the Word Of Mouth Marketing Association (WOMMA) as the way you give your clients a reason to talk about your product. So it lays on you and your service to give them reasons to make it easier for that conversation to happen.

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5 Tips – Twitter for Small Business

Top SME Twitter Tips
The Benefits of Twitter for Small Business

Many a small business set up a Twitter account with great intentions of tweeting regularly, and networking with potential customers and like-minded businesses. After some random engagement however, many owners and managers get tired of spending too much time for very little benefit. The key is to use Twitter efficiently.

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The Benefits of LinkedIn for SMEs

Linkedin for SMEs

Find out the 7 Benefits of LinkedIn for your SME

With over 259 million users in over 200 countries LinkedIn is  the world’s largest professional social network. It may be smaller than the mighty Facebook or Twitter, But it has a particular niche focus; professional networking. It is of particular benefit to the SME sector as it can be used to develop business contacts or to develop sales leads, particularly if you sell to other businesses or want to increase your customer engagement.

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